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Search Engine Optimization For Beginners

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About Course

The technique of boosting the quality and quantity of search engine traffic to a website or a web page is known as search engine optimization (SEO). Rather than direct or paid traffic, SEO focuses on unpaid traffic (also known as “natural” or “organic” search results). Unpaid traffic can come via picture searches, video searches, academic searches, news searches, and industry-specific vertical search engines, among other things.  

This course is designed to teach course takers the basic of SEO and how to apply/use tools to best optimize their web page .

 

The course objective is to…

  • Understand the latest SEO ranking factors.
  • Understand consumer keyword search behaviour.
  • Identify how to optimize on-page elements including titles, meta descriptions, page headings and content.
  • Evaluate and improve your website’s SEO
  • Build backlinks to your website at scale to increase your website’s visibility on the search engine results page
  • Use insights from keyword research and reporting to improve your search performance

section 1: Introduction to SEO

1
Intro to SEO
1 min

A brief introduction of the course out line 

2
SEO definition
5 min

This video entails the introduction to SEO and it's definition.

3
Importance of SEO
4 min

This video entails the importance of SEO on a website

4
Quiz
5 questions

kindly attempt all questions

section 2: Keyword Research

1
Search Intent
6min

This video describes the purpose of an online search

2
Intro to Keyword Research
2min

This video entails the introduction to keyword research, it's definition and types 

3
Why We Do Keyword Research
3min
4
Types of Keyword Research
4 min
5
Keyword Research Tools
9 min
6
Quiz
5 questions

section 3: On-Page SEO

1
Intro To On-Page SEO
5min

This video explains what ON-page SEO is and it's factors

2
On-Page SEO Factors
9 min
3
On-Page SEO Factors 2
7 min
4
Quiz
5 questions

section 4: Off-Page SEO

1
Intro to Off-Page SEO
3 min

This video explains some of the SEO action that happens out side our website

2
Principles Of Link Building
6 min

This video entails some of the basic rules/principles in link building

3
Types Of Link Building
6 min
4
Quiz
5 questions

section 5: SEO for youTube

1
Youtude keyword research and tools
11 min

a practical view of how SEO works on YouTube

2
SEO optimization for youtube
6 min

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